Laser Printer Paper 5000 Sheets
US $162.00
4 Reasons to Get Professional Office Letterhead Printing
Self-printed office letterhead, or using no letterhead is actually quite common. Many businesses see it as an ongoing expense that they can do without. For those that make the small investment in professional letterhead printing though, the branding and marketing results, and cost savings over self-printing can be enormous. Today we look at the top 4 reasons that professional letterhead printing finishes ahead of self-printed letterhead, and even ahead of logo-less letters.
1. Stock options
In letterhead printing, the term ’stock’ simply refers to the paper or card that is printed on. If you self-print your letterhead, your (cost-effective) stock options are limited to 80gsm laser bond – the standard home printer paper. You do have other options for your paper, but they usually have quite a high per-sheet cost. Professional letterhead printing companies buy their paper in bulk, and can bring a much wider range of papers to you at comparable prices to laser bond bought by the ream. You could have letterhead that:
* Has a light satin sheen, mild enough that inkjet ink will still adhere
* In a heavier weight than ordinary laser bond, and has a feeling of quality
* Is cut to a non-standard size
2. Professional letterhead printing is cheaper!
It seems counter-intuitive that having your letterhead professionally printed could be cheaper – however, paying retail prices for your laser bond paper (not to mention inkjet cartridges, if you have an inkjet printer!) can be prohibitive.
Also, the greater volume of letterhead you send out each month, the more money can be saved with professional letterhead printing. For many letterhead printers, much of the work is in the setup. This allows them to offer larger quantities at enormously reduced prices. Your per sheet cost can be reduced by a factor of five or more going from a run of 500 to a run of 5000 sheets, with letterhead printing. When you self-print, there are no such economies of scale.
3. Colour options
When you self-print your letterhead, it isn’t possible to have large swathes of colour across the page, especially if you have an inkjet printer. Not only is the cost of ink (or toner, as the case may be) enormous, but the paper tends to distort and lose quality within the large bands of colour.
Professional letterhead printing uses processes that preserve the integrity of your paper, even if you choose to print on simple 80gsm laser bond. You can have a large coloured address bar across the side, top or bottom of your letterhead, or include graphics that would have dragged down the quality rather than increased it when you choose pro letterhead printing.
4. Design options at low prices
One of the most cost-effective ways to have something professionally designed is to utilise the in-house services of your printing company. This professional design can really lift your letterhead out of the doldrums that most logo-based, contact-info-only letterhead resides in, to create a valuable branding tool. You could include pictures from advertisements or brochures, have a watermark of your logo rather than a simple coloured block in the top corner, and even include a photo of the person writing using variable data printing processes for your letterhead printing. The possibilities are exciting!
About the Author
Australian Trade Printers provides and distributes printing services to all businesses, companies, schools and government entities Australia wide at a low cost. For high quality product and fast turnaround, visit Brochure Printing.
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