Printer Rack
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 Magazine Table Telephone Printer Stand Rack  US $49.99
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 HEWLETT PACKARD M1125A Printer Module Rack US $650.00
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 Stryker Endoscopy System Rack with TV and Printer 2 US $1,999.00
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 TTC FIREBERD 6000 COMMUNICATIONS ANALYZER PRINTERRACK US $225.00
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Rack Card Marketing Strategies
Know your audience
The foundation of your rack card marketing campaign is your ability to cater to your audience. By playing into your audience's desires and needs, you can craft a compelling rack card that grabs attention and gets results. Are you a hotel geared toward traveling sales people, or a water park aimed at attracting families? Your design, promotions, headlines, features and benefits will all sprout from your audience — your controlling idea.
Study distribution points
Before you hire a copywriter or designer, study your distribution points to identify how you can stand out from the competition. Collect your competitors' rack cards and compare visuals, colors, headlines, promotions, discounts and other important factors then make your rack cards even more compelling. You'll also want to pay attention to the types of travelers at your distribution points. If you're catering primarily to families, you might be better off placing your rack cards at tourist centers versus airport lobbies, for example.
Help visitors find you
Your rack cards only need a few things: visuals, headlines, short descriptions and bullet points. You'll also need to include your address, phone number, website URL and a map to help customers easily find you. Sometimes it helps to include popular landmarks, especially if you're trying to attract second-hand traffic from these locations: "Across from Old Man's Cave!"
Tell visitors what to expect
Your copy and visuals should be enticingly compelling and should tell your visitors what benefits you offer. Let's say you run a mining museum: Instead of simply including the line "gold panning," try saying, "Pan for real gold - you keep what you find!"
Pick one or two main attractions for the front of your rack card and bullet point secondary attractions on the back. If you have many attractions that target different audiences, you might be better off with two or three rack cards for maximum return on investment. Keep your rack cards simple and to the point, but include enough information to help your visitors realize that they simply can't miss what you have to offer.
Include coupons or other special offers
Coupons, discounts and other promotions are a great way to drive visitors and to track your rack card response rate. You should include special offers whenever possible. You can also create cross-promotions with complementary, but not competing, businesses. A hotel might partner with a restaurant, for example, to offer couples a "Lover's Paradise" package through rack card marketing. Couples save money, and the shared marketing cost doubles your return-on-investment potential.
Rack card marketing strategy is simple when you pay attention to the finer nuances of attracting travelers. Study the competition to see what works, and then make your rack cards even better. Track response, test your campaigns and tweak your cards for the best return on investment possible. Eventually, you'll craft an infallible rack card marketing campaign that delivers reliable results.
About Us
Since 1985, Spectrum has provided better printing and service to nearly 5000 small business marketers, business owners and graphic designers. Spectrum combines state-of-the-art capabilities and the industry's best digital and offset sheet fed and web printing equipment with experienced print professionals and color specialists to deliver quality, consistent color matching and 99.8 percent on-time delivery. By offering a 100 percent customer satisfaction guarantee, Spectrum also stands behind every order, every time. Spectrum is your success story!
www.SpectrumColorPrinting.com.
About the Author
Dear Reader,
Spectrum Color Printing and Mailing started out in the printing and mailing business in 1985 in Chicago, IL and has since opened up a new corporate headquarters in Las Vegas, NV in 2006. Jim Simmons is Managing Member and runs the daily operations, seeing to it that all projects flow through the system professionally, with quality and most importantly on time. You can contact Jim Simmons direct at 702.485.1191 or email: jim@spectrumcolorprinting.com.
Jim Simmons - Owner
800-450-1619 Toll Free
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The Rack $8.99 The Rack |
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Balt Adjustable Printer Stand $136.99 0% 1 21701 27" 29" 30 lb 35" 4 2" Locking Casters Standard with one-piece bottom forms rack and printout forms receiving basket Four top plates adjust independently from 24" to 35" in width and 6" to 29" in depth Printer stand is designed to accommodate a wide variety of dot matrix printers. Paper feeds smoothly to a collection tray, keeping printouts neat and organized. One-piece bottom forms a rack and a receiving basket. Four top plates adjust independently from 24" to 35" in width and 6" to 29" in depth to accommodate the smallest to largest printers. Heavy-duty steel frame has a powder-coat finish. Printer stand rolls easily on 2" casters (two locking). Printers Adjustable Printer Stand Balt Gray Metal MooreCo, Inc No Printer Stand Wheel www.moorecoinc.com |
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Citizen CBM-291 Receipt Printer $254.99 0.71" 1.97 in/s 1.97" 2.05" 2.28" 2.56 mil 203 dpi 24 V DC 3.90" 34 4 KB 4.17" 4.29" 4.29" Height x 4.17" Width x 3.90" Depth CBM-291 is a Line Thermal printer which can be equipped in a rack and is widely used for various data communication, POS terminal and various measurement devices. This printer can be used for various applications since abundant functions are incorporated. Mounting backet Automatic CBM-291 Receipt Printer CBM-291-34FDC Citizen Citizen Micro HumanTech Codabar Code 128 Code 39 Cutter Direct Thermal Printer EAN-13 EAN-8 ITF Ivory JAN Monochrome PC Receipt Print Thermal Paper UPC-A UPC-E Yes www.citizen-america.com |
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The Printer $59.99 H.o. Kennedy The Printer - Wall Decal |
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Printer $17.99 Joaquin Moragues Printer - Art Print |
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On the Rack. $29.99 Denis Horbatuk On the Rack. - Photographic Print |
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85000 double sided 4x9 Rack Cards $5512.95 OvernightPrints.com is your online printer for premium, full color rack cards. We offer top quality offset and digital printing. Upload a custom design in just seconds. Enviornmentally friendly 15 pt card stock. Gloss or Matte finsh. Free spot gloss option and rounded corners upgrade. Ready to ship in just 3 days. Get instant attention with customizable rack cards, great for menus, club cards, maps, displays and more - Let your message standout with high quality rack cards. |
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90000 double sided 4x9 Rack Cards $5890.95 OvernightPrints.com is your online printer for premium, full color rack cards. We offer top quality offset and digital printing. Upload a custom design in just seconds. Enviornmentally friendly 15 pt card stock. Gloss or Matte finsh. Free spot gloss option and rounded corners upgrade. Ready to ship in just 3 days. Get instant attention with customizable rack cards, great for menus, club cards, maps, displays and more - Let your message standout with high quality rack cards. |
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95000 double sided 4x9 Rack Cards $6140.95 OvernightPrints.com is your online printer for premium, full color rack cards. We offer top quality offset and digital printing. Upload a custom design in just seconds. Enviornmentally friendly 15 pt card stock. Gloss or Matte finsh. Free spot gloss option and rounded corners upgrade. Ready to ship in just 3 days. Get instant attention with customizable rack cards, great for menus, club cards, maps, displays and more - Let your message standout with high quality rack cards. |
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100000 double sided 4x9 Rack Cards $6378.95 OvernightPrints.com is your online printer for premium, full color rack cards. We offer top quality offset and digital printing. Upload a custom design in just seconds. Enviornmentally friendly 15 pt card stock. Gloss or Matte finsh. Free spot gloss option and rounded corners upgrade. Ready to ship in just 3 days. Get instant attention with customizable rack cards, great for menus, club cards, maps, displays and more - Let your message standout with high quality rack cards. |
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4000 single sided 4x9 Rack Cards $393.95 OvernightPrints.com is your online printer for premium, full color rack cards. We offer top quality offset and digital printing. Upload a custom design in just seconds. Enviornmentally friendly 15 pt card stock. Gloss or Matte finsh. Free spot gloss option and rounded corners upgrade. Ready to ship in just 3 days. Get instant attention with customizable rack cards, great for menus, club cards, maps, displays and more - Let your message standout with high quality rack cards. |
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5000 single sided 4x9 Rack Cards $472.95 OvernightPrints.com is your online printer for premium, full color rack cards. We offer top quality offset and digital printing. Upload a custom design in just seconds. Enviornmentally friendly 15 pt card stock. Gloss or Matte finsh. Free spot gloss option and rounded corners upgrade. Ready to ship in just 3 days. Get instant attention with customizable rack cards, great for menus, club cards, maps, displays and more - Let your message standout with high quality rack cards. |
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10000 single sided 4x9 Rack Cards $771.95 OvernightPrints.com is your online printer for premium, full color rack cards. We offer top quality offset and digital printing. Upload a custom design in just seconds. Enviornmentally friendly 15 pt card stock. Gloss or Matte finsh. Free spot gloss option and rounded corners upgrade. Ready to ship in just 3 days. Get instant attention with customizable rack cards, great for menus, club cards, maps, displays and more - Let your message standout with high quality rack cards. |
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15000 single sided 4x9 Rack Cards $1021.95 OvernightPrints.com is your online printer for premium, full color rack cards. We offer top quality offset and digital printing. Upload a custom design in just seconds. Enviornmentally friendly 15 pt card stock. Gloss or Matte finsh. Free spot gloss option and rounded corners upgrade. Ready to ship in just 3 days. Get instant attention with customizable rack cards, great for menus, club cards, maps, displays and more - Let your message standout with high quality rack cards. |
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20000 single sided 4x9 Rack Cards $1259.95 OvernightPrints.com is your online printer for premium, full color rack cards. We offer top quality offset and digital printing. Upload a custom design in just seconds. Enviornmentally friendly 15 pt card stock. Gloss or Matte finsh. Free spot gloss option and rounded corners upgrade. Ready to ship in just 3 days. Get instant attention with customizable rack cards, great for menus, club cards, maps, displays and more - Let your message standout with high quality rack cards. |
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25000 single sided 4x9 Rack Cards $1574.95 OvernightPrints.com is your online printer for premium, full color rack cards. We offer top quality offset and digital printing. Upload a custom design in just seconds. Enviornmentally friendly 15 pt card stock. Gloss or Matte finsh. Free spot gloss option and rounded corners upgrade. Ready to ship in just 3 days. Get instant attention with customizable rack cards, great for menus, club cards, maps, displays and more - Let your message standout with high quality rack cards. |
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30000 single sided 4x9 Rack Cards $1873.95 OvernightPrints.com is your online printer for premium, full color rack cards. We offer top quality offset and digital printing. Upload a custom design in just seconds. Enviornmentally friendly 15 pt card stock. Gloss or Matte finsh. Free spot gloss option and rounded corners upgrade. Ready to ship in just 3 days. Get instant attention with customizable rack cards, great for menus, club cards, maps, displays and more - Let your message standout with high quality rack cards. |
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35000 single sided 4x9 Rack Cards $2124.95 OvernightPrints.com is your online printer for premium, full color rack cards. We offer top quality offset and digital printing. Upload a custom design in just seconds. Enviornmentally friendly 15 pt card stock. Gloss or Matte finsh. Free spot gloss option and rounded corners upgrade. Ready to ship in just 3 days. Get instant attention with customizable rack cards, great for menus, club cards, maps, displays and more - Let your message standout with high quality rack cards. |
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40000 single sided 4x9 Rack Cards $2362.95 OvernightPrints.com is your online printer for premium, full color rack cards. We offer top quality offset and digital printing. Upload a custom design in just seconds. Enviornmentally friendly 15 pt card stock. Gloss or Matte finsh. Free spot gloss option and rounded corners upgrade. Ready to ship in just 3 days. Get instant attention with customizable rack cards, great for menus, club cards, maps, displays and more - Let your message standout with high quality rack cards. |
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45000 single sided 4x9 Rack Cards $2677.95 OvernightPrints.com is your online printer for premium, full color rack cards. We offer top quality offset and digital printing. Upload a custom design in just seconds. Enviornmentally friendly 15 pt card stock. Gloss or Matte finsh. Free spot gloss option and rounded corners upgrade. Ready to ship in just 3 days. Get instant attention with customizable rack cards, great for menus, club cards, maps, displays and more - Let your message standout with high quality rack cards. |
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50000 single sided 4x9 Rack Cards $2976.95 OvernightPrints.com is your online printer for premium, full color rack cards. We offer top quality offset and digital printing. Upload a custom design in just seconds. Enviornmentally friendly 15 pt card stock. Gloss or Matte finsh. Free spot gloss option and rounded corners upgrade. Ready to ship in just 3 days. Get instant attention with customizable rack cards, great for menus, club cards, maps, displays and more - Let your message standout with high quality rack cards. |
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55000 single sided 4x9 Rack Cards $3226.95 OvernightPrints.com is your online printer for premium, full color rack cards. We offer top quality offset and digital printing. Upload a custom design in just seconds. Enviornmentally friendly 15 pt card stock. Gloss or Matte finsh. Free spot gloss option and rounded corners upgrade. Ready to ship in just 3 days. Get instant attention with customizable rack cards, great for menus, club cards, maps, displays and more - Let your message standout with high quality rack cards. |
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60000 single sided 4x9 Rack Cards $3464.95 OvernightPrints.com is your online printer for premium, full color rack cards. We offer top quality offset and digital printing. Upload a custom design in just seconds. Enviornmentally friendly 15 pt card stock. Gloss or Matte finsh. Free spot gloss option and rounded corners upgrade. Ready to ship in just 3 days. Get instant attention with customizable rack cards, great for menus, club cards, maps, displays and more - Let your message standout with high quality rack cards. |
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65000 single sided 4x9 Rack Cards $3779.95 OvernightPrints.com is your online printer for premium, full color rack cards. We offer top quality offset and digital printing. Upload a custom design in just seconds. Enviornmentally friendly 15 pt card stock. Gloss or Matte finsh. Free spot gloss option and rounded corners upgrade. Ready to ship in just 3 days. Get instant attention with customizable rack cards, great for menus, club cards, maps, displays and more - Let your message standout with high quality rack cards. |
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70000 single sided 4x9 Rack Cards $4078.95 OvernightPrints.com is your online printer for premium, full color rack cards. We offer top quality offset and digital printing. Upload a custom design in just seconds. Enviornmentally friendly 15 pt card stock. Gloss or Matte finsh. Free spot gloss option and rounded corners upgrade. Ready to ship in just 3 days. Get instant attention with customizable rack cards, great for menus, club cards, maps, displays and more - Let your message standout with high quality rack cards. |
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75000 single sided 4x9 Rack Cards $4329.95 OvernightPrints.com is your online printer for premium, full color rack cards. We offer top quality offset and digital printing. Upload a custom design in just seconds. Enviornmentally friendly 15 pt card stock. Gloss or Matte finsh. Free spot gloss option and rounded corners upgrade. Ready to ship in just 3 days. Get instant attention with customizable rack cards, great for menus, club cards, maps, displays and more - Let your message standout with high quality rack cards. |
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80000 single sided 4x9 Rack Cards $4567.95 OvernightPrints.com is your online printer for premium, full color rack cards. We offer top quality offset and digital printing. Upload a custom design in just seconds. Enviornmentally friendly 15 pt card stock. Gloss or Matte finsh. Free spot gloss option and rounded corners upgrade. Ready to ship in just 3 days. Get instant attention with customizable rack cards, great for menus, club cards, maps, displays and more - Let your message standout with high quality rack cards. |
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85000 single sided 4x9 Rack Cards $4882.95 OvernightPrints.com is your online printer for premium, full color rack cards. We offer top quality offset and digital printing. Upload a custom design in just seconds. Enviornmentally friendly 15 pt card stock. Gloss or Matte finsh. Free spot gloss option and rounded corners upgrade. Ready to ship in just 3 days. Get instant attention with customizable rack cards, great for menus, club cards, maps, displays and more - Let your message standout with high quality rack cards. |
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90000 single sided 4x9 Rack Cards $5181.95 OvernightPrints.com is your online printer for premium, full color rack cards. We offer top quality offset and digital printing. Upload a custom design in just seconds. Enviornmentally friendly 15 pt card stock. Gloss or Matte finsh. Free spot gloss option and rounded corners upgrade. Ready to ship in just 3 days. Get instant attention with customizable rack cards, great for menus, club cards, maps, displays and more - Let your message standout with high quality rack cards. |
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95000 single sided 4x9 Rack Cards $5431.95 OvernightPrints.com is your online printer for premium, full color rack cards. We offer top quality offset and digital printing. Upload a custom design in just seconds. Enviornmentally friendly 15 pt card stock. Gloss or Matte finsh. Free spot gloss option and rounded corners upgrade. Ready to ship in just 3 days. Get instant attention with customizable rack cards, great for menus, club cards, maps, displays and more - Let your message standout with high quality rack cards. |